To Examine the Impact of Investors Personality Traits on Investment Decision in Mutual Fund A Study from South Gujarat Region

Abstract

quotThe aim of the present research was to identifying the most prominent personality traits prevalent among retail mutual fund investors in the south Gujarat region and to identifying the factors affecting investment decisions of retail mutual fund investors in the south Gujarat region. Present research also measure the impact of investor personality traits on mutual fund investment decisions. The survey was conducted through the mode of well-structured questionnaire basis. newlinePrimary data was collected from 1506 individual investors who invest in mutual funds. For the study Secondary data was collected using a variety of books, journals, magazines, and other sources. The data was collected using a non-probability convenient sampling technique. Further the data had been analyzed using SPSS (Statistical Package for Social Sciences) and AMOS (Analysis of Moment Structures) software. As per the results of the study, there was positive impact of Openness and Extraversion personality traits on return whereas conscientiousness and neuroticism were negatively impact on return. Additionally there was negative impact of agreeableness on professionally management of fund variables. Personality traits such as Conscientiousness and Neuroticism were positively impact on easy to access. Further there was negative impact found for all personality traits on tax benefit investment decisions.quot newline newline