Effectiveness of integrated marketing Communication on the purchase of Fast moving consumer goods

dc.contributor.guide	Gurumoorthy, S
dc.coverage.spatial
dc.creator.researcher	Balamurali, S
dc.date.accessioned	2025-04-01T06:46:14Z
dc.date.available	2025-04-01T06:46:14Z
dc.date.awarded	2024
dc.date.completed	2023
dc.date.registered	2018
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent
dc.identifier.researcherid
dc.identifier.uri	http://hdl.handle.net/10603/631004
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Annamalai Nagar
dc.publisher.university	Annamalai University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Social Sciences
dc.title	Effectiveness of integrated marketing Communication on the purchase of Fast moving consumer goods
dc.title.alternative
dc.type.degree	Ph.D.