Express freely but if you are masculine Exploring the link between gender and emotional labour in entrepreneurship in India

Abstract

Women empowerment has been a matter of great importance by almost all governments and newlinestate agencies. There are a number of initiatives taken to bring women to the mainstream newlineeconomy. Policies for women s empowerment are formulated at the national, state, and local newline(Panchayat) level in India. These policies are in the areas of, health, education, economic newlineopportunities, gender-based violence, and political participation. newlineTwo main bodies to advance gender equality in India are, The Ministry of Women and Child newlineDevelopment and the National Commission for Women. These bodies function on nationaland newlinestate-level legal and social policies to advance gender equality. Upadhyay, R. (2010) The newlineAsia Foundation report. newlineThere are various initiatives taken by corporate business houses to address the issue of newlinewomen empowerment, one such initiative is by Tata Power which has a dedicated program newlinecalled Power Her Up . It is committed to this cause through various initiatives such as newlineeducation, supporting the SHGs, vocational training etc. newlineSimilar initiatives are taken in the area of women entrepreneurship. Startup India plan is newlineone such initiative by the government of India to raise the entrepreneurial ecosystem in India newlineto a whole new level. As per the plan, the various bank branches should ensure that, funding newlineis given to at least one Dalit or Adivasi entrepreneur and at least one woman entrepreneur. newlineThe specific mention of supporting women entrepreneurs through this program will help the newlinebusinesswomen and will certainly provide them an edge over their male counterparts. newlineSpecific government schemes launched to encourage women and provide reservations to start newlinetheir own ventures are Swarna Jayanti Gram Swarozgar Yojana and Swaran Jayanti Sekhari newlineRozgar Yojana. Mahila Vikas Nidhi by (SIDBI) Small Industries Development Bank of India newlineis to fund women in rural area to start their entrepreneurship easily in fields like spinning, newlineweaving, knitting, embroidery products etc. newlineIn spite of these initiatives women find it diff