A Study on Attitude and its Impact on Consumer Behaviour Towards Mobile Advertising in Kerala

dc.contributor.guide	Byram Anand
dc.coverage.spatial
dc.creator.researcher	Padmanabhan N.S.
dc.date.accessioned	2018-08-01T10:44:42Z
dc.date.available	2018-08-01T10:44:42Z
dc.date.awarded	21/02/2017
dc.date.completed	2016
dc.date.registered	21/02/2012
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	v, 153 p.
dc.identifier.uri	http://hdl.handle.net/10603/210355
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Pondicherry
dc.publisher.university	Pondicherry University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Customer attitude
dc.subject.keyword	Credibility
dc.subject.keyword	Entertainment
dc.subject.keyword	Gender
dc.subject.keyword	Informativeness
dc.subject.keyword	Mobile advertising
dc.subject.keyword	Kerala
dc.title	A Study on Attitude and its Impact on Consumer Behaviour Towards Mobile Advertising in Kerala
dc.title.alternative
dc.type.degree	Ph.D.