Impact Of Customer Relationship Management On Buying Behaviour In Real Estate Sector A Study Of National Capital Region

Abstract

The real estate sector of the National Capital Region (NCR) is a globally recognized newlinefield. The market size of the real estate sector in India is expected to increase at a CAGR of newline15.2 per cent during FY2008 2028, and it is estimated to be worth USD853 billion by 2028. newlineThe growth of real estate will act as a catalyst to increase the share of real estate, and the newlineincreased GDP will result in the advancement of industrial activities, increase in per capita newlineincome. It is not only successfully attracting domestic real estate developers but also foreign newlineinvestors. These factors make the NCR as one of the most farmed places in Asia for newlineinvestors. The real estate sector covers residential housing, commercial offices, trading newlinespaces such as theatres, hotels and restaurants, retail outlets, industrial buildings such as newlinefactories and government buildings. The real estate companies are coming up with various newlineprojects, including residential and non-residential, to meet increased demand. Residential real newlineestate creates almost 80% of the real estate market in the country. Hence, an increasing newlinenumber of real estate companies or firms or builders are implementing various strategies to newlineattract the customer. newlineCustomers have the most comprehensive choices to choose the best suitable house or newlineapartment due to the vast number of real estate projects. Therefore, to survive in the market, newlinebuilders are implementing CRM and analyzing the customer buying behavior. There is a newlineneed to focus primarily on a few points, such as first to identify the behavior of prospective newlinebuyers is very important for the real estate players and second to identify the influencing newlinefactors, which affect the choice of customers. The background of the present study focuses newlineon identifying the impact of key factors affecting buying behavior of residential apartments newlinein Noida and Greater Noida. In this research, the focus is to study the impact of CRM on newlinebuying behavior in the real estate sector. Therefore, we study to extract the factor affecting newlinebuying behavior in