Impact of brand equity dimensions on buying behaviour for cell phones

dc.contributor.guide	Brahmbhatt Desai, Mamta
dc.coverage.spatial	commerce
dc.creator.researcher	Ambujakshan, Anupama
dc.date.accessioned	2018-01-15T09:26:12Z
dc.date.available	2018-01-15T09:26:12Z
dc.date.awarded	n.d.
dc.date.completed	February, 2017
dc.date.registered	n.d.
dc.description.abstract	None newline
dc.description.note	-
dc.format.accompanyingmaterial	CD
dc.format.dimensions	-
dc.format.extent	xxxviii,367p.
dc.identifier.uri	http://hdl.handle.net/10603/188456
dc.language	English US
dc.publisher.institution	Department of Management
dc.publisher.place	Ahmedabad
dc.publisher.university	Gujarat University
dc.relation	xxii to xxxviii
dc.rights	university
dc.source.university	University
dc.subject.keyword	brand equity dimensions
dc.subject.keyword	buying behaviour
dc.subject.keyword	cell phones
dc.title	Impact of brand equity dimensions on buying behaviour for cell phones
dc.title.alternative	-
dc.type.degree	Ph.D.