Impact of cause related marketing on consumer behavior  a study of selected FMCG Brands

dc.contributor.guide	Bilal Mustafa Khan. And Nath, Vikas
dc.coverage.spatial	xv, 273p.
dc.creator.researcher	Anu Bhardwaj
dc.date.accessioned	2022-02-25T05:13:01Z
dc.date.available	2022-02-25T05:13:01Z
dc.date.awarded
dc.date.completed	2019
dc.date.registered
dc.description.abstract	newline
dc.description.note
dc.format.accompanyingmaterial	DVD
dc.format.dimensions
dc.format.extent	xv, 273p.
dc.identifier.uri	http://hdl.handle.net/10603/364934
dc.language	English
dc.publisher.institution	Department of Business Administration
dc.publisher.place	Aligarh
dc.publisher.university	Aligarh Muslim University
dc.relation
dc.rights	university
dc.source.university	University
dc.subject.keyword	Business
dc.subject.keyword	Economics and Business
dc.subject.keyword	Social Sciences
dc.title	Impact of cause related marketing on consumer behavior a study of selected FMCG Brands
dc.title.alternative
dc.type.degree	Ph.D.