A study on consumers buying Behaviour of organised retail stores In tamil nadu with special reference To select cities

Abstract

The global retail industry has been growing at a rapid pace during newlinethe last few decades Modern retail formats such as hypermarkets newlinesuperstores supermarkets discount and convenience stores are widely present newlinein the developed countries whereas such forms of retail outlets have just newlinebegun to spread in developing countries in recent years newlineThe entry of global giants like Wal Mart Carrefour Tesco Target newlineEtc in the retail sector poses a big threat for both the organized and the newlineunorganised retailers in India It has become more complex to frame unique newlinestrategies to compete these global players Although Tamil Nadu is one of the newlineleading states in India it is yet to gain attention from a large number of newlineretailers the way other states in India have been receiving The consumers newlinebuying behavior becomes an integral part of the marketing strategies of the newlineorganized retail stores In this context it is imperative to study the consumers newlinebuying behavior towards organized retail stores and the present research work newlinehas tremendous relevance to the retailers in formulating their marketing newlinestrategies This will enable the retailers to know the expectations of the newlineconsumers about the format of the retail stores they are banking upon newline newline