Customer based brand equity in banking industry a comparison of private and public sector banks in Cuddalore district

dc.contributor.guide	Sekar, P. C
dc.coverage.spatial	Management
dc.creator.researcher	Dinesh, S
dc.date.accessioned	2017-02-21T05:32:54Z
dc.date.available	2017-02-21T05:32:54Z
dc.date.awarded	n.d.
dc.date.completed	2014
dc.date.registered	n.d.
dc.description.abstract	None
dc.description.note	Bibliography p. 287-296
dc.format.accompanyingmaterial	DVD
dc.format.dimensions	-
dc.format.extent	296p.
dc.identifier.uri	http://hdl.handle.net/10603/136416
dc.language	English
dc.publisher.institution	Department of Management Studies
dc.publisher.place	Madurai
dc.publisher.university	Madurai Kamraj University
dc.relation	-
dc.rights	university
dc.source.inflibnet	INFLIBNET
dc.subject.keyword	Banking industry
dc.subject.keyword	Brand equity
dc.subject.keyword	Cuddalore
dc.subject.keyword	Private sector bank
dc.subject.keyword	Public sector bank
dc.title	Customer based brand equity in banking industry a comparison of private and public sector banks in Cuddalore district
dc.title.alternative
dc.type.degree	Ph.D.